What Hyperlinks to Use in Your Affiliate Advertising Emails

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What Links to Use in Your Affiliate Marketing Emails

Picture by Javier Allegue Barros on Unsplash

This text relies on ProBlogger Podcast 107.

This query is available in from Scott who asks, “I need to attempt my hand at some affiliate promotions and have chosen an e-book to advertise. I’ve heard you say that your affiliate promotions work greatest if you e mail your listing, however I’m questioning if I ought to e mail that affiliate hyperlink or ought to I ship them to my very own weblog the place I overview the e-book? I’d love your steering – how do you promote an affiliate product?

This can be a nice query from Scott and I need to deal with it as we speak, supplying you with a couple of insights into when you must do every of the choices that Scott mentions.

What’s an affiliate promotion?

If you happen to’re questioning “What’s an affiliate promotion?” then take a look at my article on 12 Ideas for Affiliate Advertising which provides you an excellent introduction. Affiliate internet marketing is the commonest means that our readers on ProBlogger inform us that they’re getting cash; it’s one in all my major revenue sources and it’s a income stream I like to recommend you contemplate as one in all your first for those who’re excited about monetizing your weblog. 

Maybe the only approach to clarify affiliate marketing online is that you simply as a writer are rewarded for selling one other enterprise’s services or products, by paying you a fee when somebody follows a hyperlink in your weblog to their website the place they then purchase one thing. 

 

What Hyperlinks to Use in Your Emails?

Immediately, I need to discuss the place the hyperlinks ought to level to if you ship an e mail to your listing selling an affiliate product.

If you happen to’re sending an e mail out to your listing, selling an affiliate product, do you:

a) Ship out the affiliate hyperlink linking on to the product creator’s gross sales web page or

b) Write a put up about that product, put it in your weblog, and use that hyperlink in your e mail?

There are some good causes for taking both strategy. 

 

Affiliate Hyperlink direct to Gross sales Web page

The explanation that you’d think about using the affiliate hyperlink, linking on to the gross sales web page of the product that you simply’re selling is:

  1. It will get your reader nearer to them hitting the add to cart button quicker. It removes a click on for those who like. If you happen to’re sending individuals straight out of your e mail to the product gross sales web page, you’re sending them straight there with out having a center web page in the way in which. That all the time will increase the probabilities of them placing that product in a cart and trying out. Job finished.
  2. When the gross sales web page is nice – well-designed and properly optimized, and has good calls to motion – it’s extra more likely to convert, so your job is to get your reader/potential purchaser to the gross sales web page.
    If we don’t need to do a complete heap of pre-selling within the e mail that we’re sending out. If we’re sending out an e mail and we simply assume the gross sales web page sells itself, sells the product itself, then in all probability we’ll simply do a comparatively quick e mail and say, “Look, you may get all the small print right here,” after which give them the hyperlink.
    An instance of this could be final yr. We do a ‘Twelve Days of Christmas’ marketing campaign on Digital Images College yearly. As one of many promotions we had been doing throughout that 12 days, we had been selling a course which we had promoted up to now, we knew it transformed with our viewers, and the gross sales web page was simply improbable. The gross sales web page had an excellent video on it, it had a well-written copy, it actually offered the product properly. We knew it was an excellent match for our readers, we knew that each one we needed to do is to get our readers to see that web page, and there was a reasonably good proportion of them who’re going to purchase that product.I had no hesitation, by any means, in linking on to that gross sales web page. There was no have to put a hyperlink to a weblog put up that then defined what the product was and every thing as a result of the gross sales web page itself did such an excellent job. That is my supreme. That is what I need to do each time I promote a product, I need to get individuals to the touchdown web page. 
  3. Or, if we do the pre-selling within the e mail itself and there’s not way more to transform and we are able to direct the purchasers straight to the gross sales web page

 

Hyperlink to Your Personal Weblog

There are occasions when you must contemplate not sending individuals on to that touchdown web page and sending them to another vacation spot, ideally your individual weblog:

  1. If you happen to’re selling a product that has a gross sales web page that you simply don’t actually assume does an excellent job of promoting the product.
    InstanceI’m not going to call the product, however I can assume again to a product a couple of years in the past that I promoted on Digital Images College. It was an e-book. The e-book was nice, it was a very good match for our viewers, the product itself was excellent for our viewers, however the one who’d written the e-book was a greater e-book author than they had been a marketer.As I checked out their touchdown web page, I used to be like, “No, I’m undecided that this web page goes to essentially promote this product very properly. I’d have to pre-sell the product a bit bit extra.” As a substitute of sending my readers to the touchdown web page, I wrote a overview of the product on my weblog. That overview acted as a touchdown web page in and of itself. Within the overview, I talked about whom the product could be nice for, what it was about, I ran by means of a number of the sections of the e-book. I feel I even used a screenshot or two from the e-book with the permission of the creator. I confirmed the desk of contents and I actually talked in regards to the execs and cons of the guide (naturally, there have been extra execs than there have been cons).This overview put up acted as a touchdown web page and was a testimonial of kinds as properly. By the point individuals clicked the affiliate hyperlink to go to the gross sales web page, they had been prepared to purchase. The touchdown web page itself didn’t have to persuade them a complete heap. If something, it in all probability would unconvince them as a result of it wasn’t one of the best design, however hopefully, my overview warmed them up sufficient to purchase that product that they didn’t actually pay a complete heap of consideration to the touchdown web page itself.
  2.  If you happen to assume a overview itself may assist to promote the product.
    Generally, the gross sales web page is nice, however you continue to assume your readers will reply higher in the event that they hear you actually discuss in-depth about that product. That is one thing that I’ve finished a bit bit on ProBlogger over time, the place I’d do a walk-through of how I exploit a software that I’m utilizing on ProBlogger that I’m additionally an affiliate for.Now, the rationale I might do this as an alternative of sending them on to the affiliate hyperlink is I feel that illustrating the product and the way I exploit it’s really going to reinforce the probabilities that they may purchase it as properly. This generally is a actually good approach to promote an affiliate product. This exhibits that you simply genuinely use the product and offers your readers some recommendations on the best way to use it themselves, which will probably be useful to them.
  3. If you happen to’re going to advertise that product over a time frame with a lot of completely different emailsIf I’m selling a course, a software program, and even an e-book that I feel is de facto good, I’d do a multi-pronged marketing campaign promotion.
    That is the place as an alternative of simply sending them an e mail and saying, “Purchase this product. This can be a actually nice product,” I’d ship them two or three emails over two or three weeks. Every e mail can have a special strategy to it.
    1. First E-mail: Pronounces the product and the deal for my viewers.
      I all the time do attempt to get some unique offers for my readers. That e mail may be, “Right here’s this e-book. I’ve organized 50% off for you and this bonus.” That may be all I actually do in that e-book. I’d discuss what it’s, after all, and a few options of it however that’s about it.
    2. Second E-mail (per week later): “Right here’s a overview of this product.”
      They’ve already heard about this product and lots of people will in all probability have already purchased it – our fast-acting readers, the individuals who purchase every thing that we advocate as a result of they belief us. However then there’ll be one other section of readers who need to know a bit extra. They need to hear some execs and cons, they need to weigh it up, they usually need to see it in motion maybe.
      1. Alternatively, we interview the creator of that product and publish that as a weblog put up 
      2. Or we get the creator of that e-book or the creator of that product to jot down a visitor put up and put that on the weblogThe second e mail may simply hyperlink on to that overview, interview, or visitor put up or it would do each. It’d say, “Hey, only a reminder, right here’s this product we’re recommending. It’s a deal for you. You may additionally need to learn our overview of it.” That e mail may need each hyperlinks for these individuals who simply belief your advice and for individuals who need to know a bit bit extra.
    3. Third E-mail (week three): final likelihood reminder
      Eg. “Forty-eight hours to go earlier than this deal ends.” That, once more, would hyperlink on to the touchdown web page.

You possibly can see there {that a} multi-pronged marketing campaign goes to speak various things over time and there’s a time and a spot for linking to completely different locations inside that marketing campaign.

In Abstract 

For me, it’s actually about wanting on the product, wanting on the touchdown web page that you simply’re given as an affiliate, and work out whether or not that touchdown web page goes to promote that product properly to your viewers or whether or not you, getting concerned within the center and including that additional click on into the method—which is dangerous in some methods—whether or not that’s price it. If that additional click on goes to extend the probabilities of individuals shopping for that product, then I positively assume including that additional clicking might be worthwhile.

Ideally, you need as few clicks as potential between if you ship your e mail and after they hit “Buy”, however generally, that additional click on will actually assist to place your readers in a extra probably place to make that buy.

 

NOTE: Hyperlink cloaking

One other necessary factor I ought to point out about affiliate hyperlinks is that you need to use your individual hyperlink cloaking service to:

  1. Shorten the URL (some affiliate hyperlinks are very lengthy and ugly)
  2. Rebrand the affiliate hyperlink so it appears to be like extra reliable
  3. Monitor affiliate clicks your self

Hyperlink cloaking companies:

Bitly 

Genius hyperlink

Examples:

problo.gr/Ultimate_Bundles is that this hyperlink cloaked utilizing Bitly https://associates.ultimatebundles.com/associates/signup.php?a_aid=a6268

https://geni.us/JobyProdPS is that this hyperlink cloaked utilizing Genius Hyperlink https://www.amazon.com.au/dp/B07C5HZ425?tag=dps0e-22&key phrases=JOBYpercent20GripTightpercent20PROpercent20TelePod&geniuslink=true

 





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