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What My Search for a Bissell Sweeper Taught Me About Marketing

This is really a story about targeted persistence. I wanted to replace my small hand-run Bissell sweeper that I keep handy for light sweeping between major vacuuming.

Study This Game and Improve Your Business Performance

I love football. It is a game about strategy, offense, defense, all kinds of numbers and measurements, and generally for those people that relate to sports analogies: it is the perfect sport. Let’s consider some of the aspects in a typical professional season and how it can impact on your business’s performance.

Business Success Is All In The Attitude

What’s important to the success of small-business owners and entrepreneurs? Knowledge, skill and talent. However, many competitors have the same traits you do. The key to beating the competition and achieving success is mental, reflected in one’s attitude, totally controlled by the individual and requires no cash. This holds true in most human endeavors besides business-in sports, the arts and politics. How many times have we seen the underdog team or player win over the more talented opponent? The difference is often attitude.

2012 – What Now for Entrepreneurs?

2012 is going to be a wild ride! Lots of pain for many, especially Gen ‘Y’ and Baby-boomers. But great opportunities are coming as the 2008 GFC ripples destroy more capital, making it a disappearing commodity. Credit is going to be hard to get. Be smart and trim capital needs, while focussing on cashflow.

Work 20 Hours a Week and Get More Done Than If You Worked 60 Hours

An acceptable working week of 20 hours is the norm amongst my most successful clients. The quality of their down time becomes the vital an ingredient in the mix as their on time. The down time is vital stuff for the subconscious mind because, if given a problem to solve, it works best if you assimilate data, then, forget the question and do something completely distracting, like golf, gym or paddle a kayak (just three of hundreds of options).. Thus, downtime isn’t really wasted time at all.

Staying Young in Business Is About Using Smart Bandwidth

Just because you run a business or lead a team, doesn’t mean you have to age rapidly but most people do. Long hours, worry, stress and a lot of unnecessary tension trigger the aging process faster than necessary. Not only that, but long hours, worry, stress and unnecessary tension don’t cause the benefit that might, at some time be considered justification for aging rapidly. Start with the premise that you can age well. You can stay youthful, energetic, healthy, happy, vital and strong well into your 70’s and 80’s. No problem.

How to Avoid Being Just Another Starry-Eyed, Penniless Entrepreneur

“But I’ve got this fantastic idea for a great new product. Everyone’s gonna want one!” Those words – or words very similar – are frequently uttered by starry-eyed, penniless would-be entrepreneurs. On so many levels, they are the wrong words. Here’s why.

Have You Met Your Inner Street Beggar?

Have you reached that point in your business where you wonder why you are working so hard for so little? I have some ideas for you, which may not lead to a million dollar launch, but could have you feel back at home inside your own skin. From there, anything is possible!

How to Achieve Work-Life Balance As an Entrepreneur Doctor

The lack of work-life balance can place considerable strain on entrepreneur doctors. It can affect their relationship with loved ones, reduce patient satisfaction, reduce work productivity, cause financial strain on the medical practice and create health related challenges.

Strategies For Attracting New Dental Patients

In the dental industry branding is particularly critical because of the image most people associate with dentists. For many people dentistry equates to pain. When they imagine going to a dentist the only thought that comes to their mind is the level of pain that is going to be inflicted on them by the dentist. Consequently, it is imperative that dentists dispel and interrupt that thought pattern by branding their dentistry as a place that people get healed. It would not necessarily be a place that they might derive pleasure from going but a place that provides healing.

How to Attract New Dental Patients With Online Dental Marketing

So why is it that despite this high demand for dentists, are many dentists still struggling to attract new patient? The answer lies in their inability to market themselves. Whilst the majority of dentists struggle to attract new patients, the few that understand the concept of marketing have long waiting lists as clients can’t wait to be their patient.

Hiring to Grow Your Business and Make More Money!

You have been accepted to speak at a professional conference and the organization wants your materials and slides in 2 months. You have added this task into your marketing calendar and today you will start working on it. And – business is booming!

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