Making a constant stream of latest, high-quality content material may be overwhelming for a monetary advisor. Whereas publishing content material commonly is sweet for search engine optimization and publicity, it may be time-consuming and difficult for an advisor who prefers to work with figures fairly than phrases.
The important thing to sustainable content material creation is repurposing content material. It entails adapting your unique materials’s perspective and method to the platform and context the place it is going to seem. You will need to current a brand new means of taking a look at issues whereas retaining the spirit of the unique content material intact.
By repurposing content material to match the actual necessities of each platform, you increase your possibilities of producing extra site visitors and elevating model consciousness. This publish will present you 5 methods to repurpose content material as a monetary advisor.
1. Make Infographics
An infographic is a wonderful method to visually summarizing data and conveying information, making it extra partaking and interesting. While you repurpose content material into an infographic, you massively improve the potential attain and effectiveness of the unique content material.
Infographics are data-driven and concise variations of long-form content material. As a monetary advisor, it’s possible you’ll make infographics concerning the funding course of, the inventory market, monetary planning, or investing comparisons, amongst different issues.
You would possibly begin by wanting by your materials and analyzing it to see what you may extract from it. You should use statements, info, or statistics so as to add extra influence to the message.
For instance, it’s possible you’ll emphasize steps or takeaways out of your unique weblog article and switch them into an infographic. Here is an instance of an infographic derived from a weblog article.
You might also wish to contemplate your KPIs, reminiscent of site visitors to your content material pages, click-through price, and backlinks. Efficient link-building is essential to growing your web site’s area authority and enhancing its search rating.
Additionally, choose a template that enhances your group’s basic theme, fashion, and construction to take care of consistency. You should use on-line instruments like Piktochart, Infogram, or Venngage that will help you create skilled infographics. You can even share this infographic on social media platforms, reminiscent of LinkedIn.
2. Create Webinars
Webinars are an efficient technique to work together with prospects and prospects extra actively. You may customise any piece of content material to any viewers, however a webinar provides authenticity since your viewers can see you talking to them in real-time. Webinars often comprise dwell chat rooms the place attendees could categorical direct questions.
You may repurpose nearly any content material like your weblog article or report right into a webinar session and ship it to a dwell viewers. Having the attendee register to your upcoming webinar means that you can gather leads and construct an e mail listing with verified e mail addresses earlier than something goes dwell on-line.
Earlier than repurposing content material, you have to resolve on the webinar format you’ll use for that piece of content material. You might host interviews, Q&A webinars, tutorials, or dialogue webinars, amongst others. When you’ve chosen a format, select a selected matter that your webinar will deal with so you may create a targeted presentation.
To create a fascinating webinar, you have to create a compelling and entertaining script. Together with examples to exhibit in your script factors makes your target market extra engaged and . You can even reference information and statistics, however be certain that the tone is acceptable to your meant viewers.
3. Pull Content material For Social Media Posts
You do not have to be always promotional on social media channels; actually, an excessive amount of promotional content material can hurt your small business. Individuals wish to see social content material that’s each academic and galvanizing, and your content material ought to adapt to the platform the place you publish it. For instance, Fb is extra for pals, LinkedIn is principally for enterprise, Instagram is normally for inspiration, and so forth.
The variations between social networks imply that you would be able to repurpose your content material for every of them. Fb is an efficient platform for producing leads by textual content content material and CTAs, whereas LinkedIn is good for reaching enterprise house owners and decision-makers. Alternatively, you need to use Instagram for infographics and TikTok for brief movies that designate your providers.
Right here is an instance of social content material from a monetary advisor on LinkedIn:
Memes are another choice for social media channels as a result of their reputation. It’s simpler to make your personal which are related to your target market. You will need to, nevertheless, watch out and solely use memes which are in line with the voice and persona of your model. Additionally, you have to make sure that your photographs and movies are clear and related to all of your social media channels.
You might also use Twitter for professionals to advertise your repurposed content material, alongside together with your services and important data like firm hours and site.
Bear in mind to at all times verify in together with your compliance officer when sharing on social media, if required.
4. Write Blogs
Running a blog is a wonderful advertising technique to place your self as an skilled in your subject. It is usually an environment friendly technique for attracting site visitors to your web site and educating folks about subjects you each care about. Blogs are available in quite a lot of sizes and styles. It may be a how-to, an inventory, information, an interview, a overview, or the rest. You can even publish your content material as high quality visitor posts on different web sites in your area of interest, constructing hyperlink authority again to your weblog.
As a substitute of simply gathering content material to make a weblog publish, contemplate repurposing numerous types into weblog articles. Start by repurposing all your visuals, reminiscent of movies, podcasts, webinars, infographics, and case research, into weblog posts. You might also analyze and talk about statistics and analysis in weblog postings.
It is a good suggestion to ask your social media followers questions and repurpose their responses, whether or not from their feedback or by having them take part in a survey. When writing your weblog article, be certain that it’s conversational, optimized for search engine optimization, and filled with actionable insights.
5. Make Movies
Movies are typically extra partaking than conventional types of content material, making them the preferred technique to share materials. Nonetheless, creating movies is dear and time-consuming, stopping smaller monetary service companies from utilizing them. However, when you’ve got present movies, you may repurpose them to your social media channels.
For instance, you may take snippets out of your webinars and publish them one after the other on social media. This tactic is efficient if you happen to exhibit totally different providers or have a featured speaker. You might also ask your prospects to share video testimonials that you would be able to publish in your social media or dwelling web page.
You can even make educational-style movies by overlaying textual content on prime of inventory images. All it’s important to do is take the important thing factors out of your weblog content material, statistics, case examine, and different sources and use a video template to make a brief video.
Alternatively, it’s possible you’ll repurpose outdated content material into an animated video, like the instance under.
While you repurpose content material, you may make sure that it’s related for an extended time and that it reaches a wider viewers. Your web site, weblog, social media websites, and e mail advertising could all work collectively to advertise your organization from each bit of repurposed content material.
You may repurpose an unique content material piece in a number of methods. The extra options that you simply present to your viewers for consuming your content material, the extra doubtless they’re to be pushed to your organization and in the end to your goal. So undergo your information, apply these strategies, discover your best-performing content material, and repurpose it into one thing new that gives much more worth to new and present purchasers.
Daryl Bush is the Enterprise Growth Supervisor at Authority Builders. The corporate helps companies purchase extra prospects by improved on-line search rankings. He has in depth information of search engine optimization and enterprise growth.