One social media platform that isn’t typically viewed from a marketing perspective is Snapchat, the social media app that allows users to send limited-viewing-time, self-destructing video and picture messages. Learn to make the most of it.Eradicate Procrastination
While only 5% of Americans in 1978 identified themselves as chronic procrastinators, today the figure is a whopping 26%. Don’t want to be part of this growing trend? Follow the suggestions below to nip procrastination in the bud.How To Use Google+ For Business
An effective use of social media can be a huge boon to marketing for any business owner, but it presents special opportunities entrepreneurs particularly. Google+ is the second largest social network and boasts a user base of over 343 million people. If you aren’t sure how to go about using Google+ to promote your business, or if you just want to make sure that you’re using the service to its best advantage, here are some tips on Google+.Establish Relationships To Grow Local Business
If you’re a new entrepreneur establishing a local business, getting your business off the ground can be a challenge at first. Who are your clients? How do you find more? How do you build your business base?How To Effectively Manage Remote Employees
If you manage employees remotely or have colleagues that work in different locations, staying in touch can get pushed aside by more pressing, revenue-generating tasks. But it’s vital to stay connected, and to manage if we’re talking about employees.Gamification For Productivity
With the pervasiveness of smartphone apps and new websites popping up every day, “gamification” seems to be everywhere. At its simplest, it’s just a way of introducing elements of gaming into other tasks.Workplace Wellness Programs Increase Productivity
Are workplace health programs simply ineffective feel-good measures, or do they really make a difference in productivity? According to the Centers for Disease Control (CDC), in general, healthier employees are more productive.Why Aren’t Millenials Buying?
The first generation to grow up with the internet has witnessed a very different way of relating to the world than their parents. One surprising result is that millennials aren’t buying houses, and that has, and will continue to have, a huge effect on the economy.Marketing To The LGBT Community
Even though most industries now have a code of ethics that prohibits discrimination based on sexuality or gender identity, LGBT individuals can face significant discrimination in the marketplace. Reaching out to this client base is both a good business decision and a way for you to have a positive impact on your community.Power Down And Unplug
More than one-third of American workers say their workload has increased due to constant connectivity. How to take a break and stop thinking about work.Cyber Security Made Easy
Small business owners need to be especially savvy about cyber security, since so much of their business is based on the web. Here are some things you need to know about keeping your business safe online, as well as what to do in the event of a security breach.Survive The Transition From Employee To Entrepreneur
The road to becoming your own boss, though, is more complicated than the decision to drop your nine-to-five and start working for yourself. If you’ve made that difficult decision and are on the path to transition from employee to entrepreneur, here’s some advice to help you survive the transition.