Digital Marketing: Are You and Your MGA Riding This Wave?
As an entrepreneur or an independent insurance agent looking to grow, make sure you join a MGA that has the right insurance agency marketing tools in place. These tools should include strategic use of digital marketing and CRM.Dealing With Negative People
How to deal with the “debbie downers” when you’re just getting started in a new venture. A way to look at their negativity so it doesn’t affect you.Social Media: Befriended or Un-Friended?
The fact that you’re reading this article means that you’re connected to the Internet; and if you live in the US, then in all probability you use social media. The rest of the world can’t be far behind. But, should you? Would your business suffer if you didn’t?3 Reasons Why You Don’t Need a Website
More than 95% of the US population is connected to the internet, and the vast majority of them think they should have a website. More than 70% of large companies have them, but fewer than 50% of small businesses do. But, should businesses have them at all? Here are three reasons why you don’t need one.How to Prevent Cynics From Stifling Innovation
You’ve heard it all before. No matter how good your idea is, no matter that customers are crying out for it, and no matter that you have the ability and the capacity to create it, there’s always someone who’s dying to tell you that, “It’ll never work!” Naysaying, for some, is a career. But, why should you let them pour water on your parade?Are You Being Paid What You’re Worth?
There’s a popular, but erroneous, idea floating around which says that the price you charge for what you do should consist of the hourly rate you’re used to plus 30%. Supposedly, this will cover the value you provide and cover your expenses. What utter rubbish!How to Communicate Your Passion
Business takes more than passion, to be sure; but it can’t survive without it. Employees need to embrace it, and customers need to feel it if they are to buy. But, there’s a Grand Canyon’s world of difference between telling people that you have it and showing them what it looks like.Out With The Old, In With The New: A Few Points To Ponder
The ‘Out With The Old, In With The New’ theory not only applies to physical items but also to methods of doing things. If something you are doing in your business is not working, then try a new approach for better results. Often just slowing down and concentrating on one goal is all that’s needed. Single-tasking as opposed to multi-tasking helps you to complete each task well before moving on to the next.Anyone Can Be an Entrepreneur
There seems to be a lot of people who you like to become entrepreneurs, but are worried that they lack what it takes to do so. Indeed, the web is filled with articles by self-appointed, so-called experts, who would have you believe that you must have certain inborn characteristics, the absence of which guarantees that you’ll be shackled to an employer for the rest of your life. Nothing could be further from the truth.The Importance of Entrepreneurial Discipline
Are the terms “entrepreneur” and “discipline” contradictory? Are they mutually exclusive? If anything, aren’t entrepreneurs characterized by their lack of discipline, their propensity to disregard the rules? In this article, you’ll learn how these two concepts are related.Low Cost Business Opportunities Abound
Are you one of the many would be business owners who must start out on a shoestring? You’re in great company. Read on to find how to build your business on a budget.How to Communicate Your Mission
The sum of your business amounts to more than just a few words; but in a world as busy as ours, most of us don’t have the time to listen to a long-winded explanation of what you do. You must be able to describe your product or service and how it will benefit customers in just a few words. The difference between this and an elevator speech is that the latter is too long.