How you can Create Product Movies (With 4 Video Methods for 2022)


Video has advanced to turn into an integral a part of advertising and marketing methods and its significance is rising with each passing yr. A research by Wyzowl, a number one explainer movies firm, states that using movies in advertising and marketing has elevated from 61% in 2017 to a whopping 86% in 2021. 

The pandemic has highlighted the advantages of procuring on-line to prospects and caused a major change in client behaviour. It has improved the acceptability quotient of on-line procuring amongst prospects. Manufacturers are additionally taking new initiatives to deliver prospects on-line and have provide you with more practical methods to advertise on-line gross sales, certainly one of them being advertising and marketing their merchandise by means of devoted product movies.

Product movies are usually not cutting-edge discoveries. They have been revealed earlier too, however as a supplementary asset in product advertising and marketing. In current instances, the place the online-only mannequin types an enormous chunk of the entire gross sales, companies are specializing in movies like by no means earlier than, and it’s paying off. Greater than 84% of shoppers really feel assured and satisfied about buying merchandise by merely watching detailed explainer movies.

Wish to know what goes into creating an superior product video? Learn on!

A superb product video doesn’t simply define the product qualities; it focuses on promoting the advantages and offering a visible expertise to the goal viewers. This text has every thing it is best to know for crafting an impeccable product video, coupled with examples to offer you a sensible perspective of what these movies can ideally seem like.

Product advertising and marketing the function of product movies in it

Product advertising and marketing focuses on conveying the advantages of the product to the audience, and guaranteeing that merchandise obtain most visibility among the many goal market.

The product advertising and marketing course of contains a number of features– product positioning, model messaging, launching the product out there, explaining the advantages and guaranteeing that prospects perceive the worth of the product, and naturally, driving up product gross sales.

Among the many a number of features on this course of, explaining the product advantages to potential prospects holds immense significance. The advertising and marketing workforce should make sure that they convey all of the product advantages and options in a transparent and interesting method to their audience.

Textual content is probably the most cost-efficient medium, however given the broad acceptability and the inventive bandwidth that movies present to entrepreneurs, product movies are one of the vital efficient methods to execute this operate of product advertising and marketing and obtain the meant outcomes. 

You should have already discovered what product movies are, however allow us to state its definition in clear phrases.

Product movies are movies that specify the utility and advantages of the product to the audience (easy, proper?). Their actual scope could differ from firm to firm however that is the essence and function of those movies.

Such movies don’t essentially have totally different technical specs vis-a-vis regular advertising and marketing movies. The one differentiating issue is their main intent – to convey the product advantages moderately than straight pitching for gross sales.

We have now talked about a number of extra stats to offer you an perception into why movies are so necessary and why it is best to embrace product movies in advertising and marketing plans, when you haven’t already.

Necessary stats highlighting the significance of movies

Listed below are some fascinating statistics that could be a sign of how movies have turn into an important a part of product advertising and marketing:

  • Movies are versatile – Manufacturers can create product explainer movies (73%), video advertisements (41%) or social media movies (67%) for advertising and marketing. In case your movies are participating, they’ll be exhausting to overlook.
  • It’s a matter of desire – Roughly 69% of shoppers desire to observe a brief video to find out about a services or products. The proportion for text-based articles is eighteen% and 3-4% for infographics, ebooks or manuals.
  • Movies can improve consumer understanding – Virtually 94% of entrepreneurs claimed that movies assist improve consumer understanding for his or her services or products.
  • Movies present higher returns – 84% of entrepreneurs have claimed that movies helped in lead era and gross sales, whereas 78% affirmed that movies helped improve gross sales.

Not solely are you able to make product movies to teach your viewers, but additionally persuade them to strive your services or products.


Varieties of product movies

  1. Demonstration or how-to movies
  2. Buyer testimonials
  3. Display seize movies
  4. 3D movies

1. Demonstration or how-to movies

If you wish to spotlight your product options or need your viewers to know find out how to use your product, demo or how-to movies are good for you. With demo movies, you’ll be able to incorporate visible parts to spotlight your product options. In distinction, you’ll be able to take your viewers on a step-by-step journey to make use of your product by means of a how-to video.

For instance, Uncooked Magnificence Wellness, a Skincare & Haircare model, often posts how-to movies for his or her merchandise on Instagram.


2. Buyer testimonials

Person-generated content material will be actually efficient for advertising and marketing. Virtually 60% of shoppers contemplate user-generated content material as probably the most genuine content material. One of the best factor about testimonial movies is that they are often created for any services or products sort. Buyer testimonials can embrace trustworthy experiences or critiques from individuals who have benefitted out of your product.

Right here’s an instance of RAS Luxurious Oil’s buyer testimonial.

Supply: Glowing Elixir For The Pores and skin – Assessment

3. Display seize movies

A display screen seize product video is a recording of a pc or cellular system display screen created to information prospects. You possibly can present detailed steps to stroll your viewers by means of a selected activity. These movies are particularly helpful for explaining technology-oriented merchandise which are used on cell phones or desktops, like software program or on-line instruments.

For instance, it is a product video from Nokia Cellular utilizing display screen seize to point out find out how to use Google Assistant with Nokia 4.2.

Supply: Nokia 4.2 – It is acquired all of it. And extra, with Google Assistant

4. 3D movies

Movies with 3D results can work very well for industries like actual property and engineering. Animation results can be integrated to create larger-than-life eventualities for consumable merchandise.

Take a look at this product video instance with 3D parts for Pepsi Zero Sugar.


#Professional Tip: Do you know that Shopify lets you create an immersive procuring expertise in your prospects? Study extra about creating 3D fashions and movies in your product pages right here.

Why are product movies necessary?

  1. Prospects find it irresistible!
  2. Offers a greater understanding of the product
  3. Boosts buyer confidence in your product
  4. Will increase conversion price
  5. Necessary in your social media feed

1. Prospects find it irresistible!

We’ve talked about this earlier than – individuals love watching movies. There are quite a few statistics revealed yearly that present prospects desire video content material. Regardless of who your audience is, you’ll discover product movies to be helpful for each demographic. 

Wyzowl’s 2021 survey additionally reported that folks consumed a mean of two.5 hours of on-line movies per day. They’re even twice as more likely to share movies than text-based content material or social media posts.

2. Offers a greater understanding of the product

Prospects can comprehend your merchandise higher and sooner by means of a concise video. Current stats affirm that folks retain 95% of brand name messages by means of movies when in comparison with textual content. You possibly can incorporate different photographs and results in your product presentation to make sure that your prospects don’t really feel like they require in-store inspection of the product. 

Remember that the movies don’t should be prolonged to extend your product’s recall worth. You possibly can obtain that even with a 30-60 seconds lengthy video.

3. Boosts buyer confidence in your product

Creating and sharing high-quality content material will add to your model picture. It’ll present individuals that you just’re dedicated to offering higher service by going the additional mile and investing in wealthy media content material. Internet buyers, specifically, really feel assured about shopping for a product after watching associated movies.

Whether or not you will have explainer movies to teach your prospects or user-generated movies that mirror buyer critiques, product movies help the concept that you ship what you promise.

4. Will increase conversion price

Entrepreneurs contemplate product movies as a invaluable asset due to their potential to enhance conversions. Web sites with movies have skilled 4.8% greater conversions when in comparison with websites with no movies.

Contemplate this – in case your prospects perceive how your product works and the way it can profit them, they’re extra more likely to make a purchase order. The important thing right here is engagement. Creating movies that your audience can discover relatable can work wonders with influencing them.

5. Necessary in your social media feed

Most manufacturers deploy an in-depth social media technique to seek out and join with their audiences on-line. Together with movies in your social media feed may also help you catch individuals’s consideration and retain it for an extended length.

Whereas image posts have their very own approach of garnering consideration, movies make individuals keep in your submit for a number of seconds longer. And guess what? Evidently internet buyers don’t thoughts staying a bit longer as it’s noticed that video posts get 48% extra views.

Why are product movies necessary for on-line shops?

One problem that the majority on-line shops face is constructing belief of their enterprise, particularly in the event that they comply with an online-only mannequin. Along with the advantages outlined above, movies may also help on-line shops overcome this problem too.

The reason being that movies are inherently extra clear to prospects. Think about prospects watching the founder or the shop proprietor themselves explaining the product. Put your self in a buyer’s footwear, would not you are feeling extra assured about trusting such a retailer and making a purchase order from them? We’re positive you’d.

Product movies are necessary from an search engine optimization perspective too. Distinctive and interactive product movies assist in getting natural site visitors and rising engagement. The engagement that’s achieved with movies decreases the bounce price by upto 11% and low bounce charges are thought-about as a optimistic sign by search algorithms, serving to in rating your web page greater within the search engine outcomes web page.

7 gorgeous examples of product movies

Now that we all know what a product video is and the way it advantages companies, let’s take a look at some nice product video examples.

1. Lenovo’s IdeaPad launch

Supply: Introducing Lenovo IdeaPad with Consideration Reminder | Good Studying Options – Hindi | Lenovo India 

Lenovo’s video storyline focuses on fixing buyer issues by using a relatable state of affairs to focus on the potential demographic. The 30-second quick video does an awesome job of explaining the client downside and the way the Consideration Reminder characteristic may also help resolve it.

2. Mamaearth’s how-to information

Supply: Instantaneous glow the Indian approach | Mamaearth Ubtan Face Masks

Mamaearth often promotes user-generated content material by means of how-to movies and skincare ideas. This video options its buyer displaying step-by-step directions to make use of the Ubtan Face Masks. The video ensures that viewers see the product utility clearly and contains thumbnails to associated product guides.

3. Nykaa’s #NykaaLand

Supply: #NykaaLand | Get Misplaced In The Wonderland Of Make-up Ft. Janhvi Kapoor | Nykaa

Nykaa’s participating video incorporates an array of various parts, together with display screen seize, buyer scores and animations. Model ambassador Janhvi Kapoor wanders in NykaaLand and promotes Nykaa’s product. The video concludes with a CTA that encourages viewers to obtain the app.

4. WeWork India’s group

Supply: WeWork India | Our Story 

WeWork shares interview snippets of its group members (prospects) who speak about their distinctive experiences. This video serves no direct promotional function however moderately focuses on thanking the loyal prospects.

5. Dove that includes its goal demographic

Supply: Depart your hair injury worries to us | Dove Intense Restore Shampoo (Hindi)

Dove thrives on user-generated content material and critiques. This video reveals real-life points that its audience experiences. The video makes use of 3D parts for the product and highlights the way it advantages the purchasers.

6. BookMyShow introducing a brand new characteristic

Supply: BookMyShow Stream – COMING SOON

BookMyShow teases its new streaming characteristic by means of a brief 15-second video. You’ll find snippets of flicks that will principally be provided for streaming. The video concludes with a intelligent ‘coming quickly’ message to construct anticipation for the brand new providing.

7. Cadbury Dairy Milk’s Want Pack

Supply: The Cadbury Dairy Milk Want Pack Is Again | Hindi (16 secs)

Cadbury Dairy Milk’s 16-second relaunch announcement integrates display screen seize and animation to create a vibrant product video. It additionally explains find out how to enter the Want Pack contest and win prizes.

How you can make a product video: Necessary ideas!

1.   Have a transparent aim in thoughts

It’s essential determine what and the way a lot you need to obtain along with your product movies. Not solely will this assist in creating movies with higher context, however it additionally helps determine the apt video format or size. Your targets could vary from elevated model consciousness to conversion or gross sales.

Are you making an attempt to instil curiosity earlier than a product launch? Are you making an attempt to information your viewers on find out how to use your product? Do you need to persuade viewers to belief your model by making a testimonial video? This may occasionally differ relying on the product improvement or advertising and marketing stage you’re in.

2.   Draft a script earlier than beginning

Consider your script because the blueprint in your video targets. It’s important to map out the plot, characters and dialogues (if any) in your script. Point out particulars of the video photographs you intend to incorporate or audio results and music that’ll play within the background.

Decide the way you’ll exhibit your product whereas sustaining an attractive storyline, which brings us to the following tip.

3.   Use storytelling to attach along with your viewers

Be sure that the video plot has parts that cater to your goal demographic. Prospects interact with movies which are genuine and have easy-to-understand messages or storylines. In case you’re clear on who your audience is, it’ll be straightforward to create a narrative that they may relate to. Personalise your video parts to make them related to your viewers. 

Take a look at how AJIO grabs the eye of Sneaker lovers by means of the video copy, together with the customized hashtag – #AJIOSneakerhood.

Supply: Sneaker Followers, Welcome to Sneakerhead!

4.   Make a video template in your model

Having customized video templates in your model provides to your model picture and saves you the time to create movies from scratch each time it’s a must to make a video. After getting your product advertising and marketing technique in place, you’ll be able to determine the kind of movies chances are you’ll require and accordingly design a number of video templates.  

5.   Don’t oversell

It may be straightforward to make use of visible parts and emphasize a product’s attributes. Your product movies will set your viewers’ expectations for what they’ll obtain. Nevertheless, chorus from exaggerating the advantages of your product or overselling its options. Overselling is an inexpensive tactic and in addition one which prospects hate. It not solely dents your model picture however may really flip potential leads into lifeless leads.

6.   NEVER compromise on video enhancing

Modifying entails chopping out any pointless photographs that don’t add worth to your product movies. You need to use skilled enhancing instruments like Lightworks or DaVinci Resolve to not solely trim your movies but additionally add results or audio. If funds permits, rent a manufacturing company to create and edit your product movies to offer them the proper end.


7.   Embrace a transparent CTA

Promotional content material and not using a clear call-to-action misses out on attaining its aim. In case your product movies don’t finish with CTAs, prospects may simply deal with it as a easy informational video and never take any motion. Prospects wish to be communicated to and CTAs do exactly that.

Would you like your viewers to make a purchase order or go to your web site? Would you like them to enroll in a service or contact you? Direct your viewers to take motion by concluding your video with a CTA.

Check out Myntra’s video that asks the viewers to obtain its app:

Supply: Myntra India’s Style Professional X Kiara Advani

Product video methods for 2022

 Are you able to create stellar product movies to impress your viewers? In case you don’t know the place to begin, strive these product video methods to get your content material trending in 2022. 

  1. Go Stay for product unboxing
  2. Use behind-the-scenes to offer a tour of your workplace or manufacturing setup.
  3. Strategy micro-influencers for product critiques
  4. Share teasers earlier than new product launches

1.   Go Stay for product unboxing

Stay movies have been fairly fashionable in the previous few years, and so they’re anticipated to develop 15-fold by 2022. In case you haven’t but utilised this medium, there is no such thing as a higher time than now. Coupled with product unboxing, you’ll be able to create fairly a buzz round your product.

Product unboxing on Stay movies may also help create an genuine picture in your model. Viewers take pleasure in watching the content material creator’s trustworthy reactions and can even interact in a dwell Q&A session if they’ve any doubts.


2.   Use behind-the-scenes to offer a tour of your workplace or manufacturing setup

One other fashionable strategy to garner curiosity is to share behind-the-scenes footage of your product improvement stage. You may also take your viewers on a digital tour of your workspace or workplace to humanise your model. You possibly can share your model values or host temporary interviews with the workforce concerned in creating your product to elucidate why it was created.

3.   Strategy micro-influencers for product critiques

Micro-influencers, with 5,000 to twenty,000 followers, have the chance to type deeper viewers connections. The proportion could differ with different platforms, however stats show that micro-influencers are inclined to have greater engagement charges as in comparison with mega-influencers. Collaborating with such influencers for product critiques will introduce your model to their viewers and improve the potential for receiving optimistic responses in your product.


4.   Share teasers earlier than new product launches

Teaser movies have the flexibility to seize viewers consideration and incite curiosity in your product launch. The teaser must be quick (anyplace from 5 to 30 seconds) and stuffed with high quality content material. They might merely be a ‘coming quickly’ slide adopted by the product identify, or they could possibly be a few seconds longer that includes the product photographs.

Get rolling!

We genuinely hope that by now, you might be satisfied why movies are necessary, and have additionally acquired a elementary understanding of how one can make glorious product movies to ramp up your digital advertising and marketing play.

You possibly can all the time experiment with totally different methods and analyse video metrics to seek out what works finest in your merchandise. So don’t wait any longer; go forward and begin taking pictures  !

Study extra:

Product movies FAQ

How efficient are product movies for advertising and marketing?

Manufacturers can expertise quite a few advantages with product movies for advertising and marketing. A few of them are:

  • Assist in constructing model picture and loyalty
  • Improve ROI and conversions
  • Help boosting model engagement
  • Helps to rank greater on Google
  • Generates higher net site visitors for the web site or retailer 

What parts must be included in a product video?

The parts of a product video could differ primarily based on the kind or format you select. Nevertheless, these are a number of commonplace parts that each product video wants:

  • A catchy opening
  • Restricted or no lifeless air
  • Excessive-quality visuals
  • A concise name to motion
  • A transparent clarification of product advantages or product demonstration

Can I make product movies totally free?

Sure, you’ll be able to create skilled product movies totally free by utilising instruments like Shopify’s Video Maker. Most free instruments provide pre-made video templates and mean you can obtain and share them in your web site or social profiles.

How do you make a product video on Instagram?

One approach to create bite-sized product movies by means of Instagram Tales is by selecting the app’s cease movement characteristic. The app can be outfitted with inventive instruments like rewind, stickers and customisable textual content. 

How do you promote a product video?

You possibly can promote your product movies by means of your model’s social media. Attain out to energetic prospects and ask them to share your product movies in alternate for an incentive. You may also collaborate with influencers to faucet into their viewers and improve your attain.

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