Giving Underperforming Posts a Second Likelihood with Updates


Giving Underperforming Posts a Second Chance with Updates

Photograph by Jeffrey F Lin on Unsplash

If at first you don’t succeed, attempt, attempt once more….

Have you ever ever written a submit that you just thought would hit the spot together with your readers, generate a number of curiosity and/or stimulate an excellent dialog after which discover it fell flat on it’s face?

I’ve – actually it occurs on a regular basis for quite a lot of causes:

  • Typically your posts fall over as a result of different tales break within the blogosphere and hog all the eye
  • Maybe you simply had some unhealthy luck and the fitting influential blogger didn’t occur to see your submit (and unfold the phrase)
  • At different instances its since you posted on the flawed day of the week
  • Or maybe you wrote the submit within the early days of your weblog earlier than you actually had any readers to learn it
  • Alternatively it may be merely that your submit wasn’t adequate

Many of those unsuccessful posts slide off the entrance web page of a weblog by no means to be seen or thought of once more (by your readers or by you) – nevertheless, maybe in time, they deserve a second likelihood. In spite of everything, you’ve put work into researching and writing them and with a second likelihood within the highlight they might really attain their potential and turn out to be extra fruitful and rewarding to you as a blogger.

Over the previous couple of weeks I’ve experimented on various events with giving previous posts that I felt hadn’t lived as much as their potential a second likelihood. I’ve carried out this in a couple of alternative ways with various levels of success however needed to share the strategy that was most profitable for me (in addition to a couple of others on the finish of this submit).

Reposted Replace

Essentially the most profitable of my experiments with giving previous posts a second likelihood have been reposting them on the entrance web page of a weblog with updates.

I did this a couple of days again with a submit on DPS on Gradual Sync Flash. The earlier model of the submit had been posted again in January when my readership was significantly smaller than it presently is (ie most of my present readers wouldn’t have seen it earlier than) and whereas it had been reasonably profitable when it comes to producing feedback I used to be by no means fully glad with the submit (when it comes to what I’d written and/or the site visitors it received).

So I up to date the submit with a couple of tweaks that made it extra helpful, engaging and related and reposted it on the high of my weblog (just by altering the posting date in WordPress). I additionally included a be aware that it was an up to date submit on the finish of the submit.

IMPORTANT NOTE – I’m able to do that at DPS as a result of I’ve a permalink construction that doesn’t embody dates (ie it’s simply the BlogName/PostName not BlogName/Date/PostName as it’s right here at ProBlogger. you probably have dates in your permalink construction you shouldn’t use this technique as you’ll find yourself with a brand new URL for the submit which might imply you lose any website positioning rating your earlier model of the submit had.

The outcomes of this up to date repost had been vital with a entrance web page look on Digg, massive StumbleUpon site visitors, being featured on the entrance web page of Scrumptious and hyperlink ups from many blogs together with a couple of authoritative ones.

The benefit of this technique is that the submit not solely will get a second likelihood within the highlight – however as a result of it’s a longtime submit with some Search Engine Rating – the mix of the content material being up to date and new feedback being added (Search Engines like recent content material), the looks in your entrance web page and the additional hyperlinks that the submit may generate signifies that the submit will construct it’s website positioning authority.

The hazard of this method is that in the event you do it too usually with posts that almost all of your readers can have seen earlier than you run the danger of them changing into disillusioned with you. I don’t have an issue with updating previous posts to make them extra related and helpful – however a few of your readers may get a bit sick of studying the identical previous stuff in the event you do it too usually.

This method works greatest on evergreen or timeless posts – significantly ‘the right way to’ or ‘ideas’ posts.

Different methods of updating content material and giving it a second likelihood

The reposted replace is one thing that has labored very properly for me on various events. Nevertheless there are different methods to present an older submit a second likelihood together with:

  • Full Rewrite as a brand new submit – on this method you merely take the ideas out of your earlier submit and rewrite it from scratch as a brand new submit on the weblog. You may make the identical posts, replace a few of your ideas, add new factors and so forth however find yourself with two posts on the identical subject. I’ve used this method with some success additionally. I might typically hyperlink again to the earlier model so readers can see the development of my concepts.
  • Replace Posts and Hyperlink to them – one other method is to replace an older submit after which write a brand new submit asserting the replace with a hyperlink to it. This doesn’t are likely to work fairly as properly for some motive – maybe as a result of the previous submit nonetheless has your previous date on it and could be seen as ‘dated’ by many (it’s superb how folks write off previous materials as being not present or previous for simply being written a couple of months again).
  • Archive Compilations – posts that look again at a yr passed by and that hyperlink to previous posts may also be one other manner of driving folks again into your archives for a re-examination. I have a tendency to do that on particular events (weblog anniversaries, the finish of the yr and so forth). It’s a mild manner of reminding new readers that there’s extra to your weblog than what they could have seen.
  • Distinguished Hyperlinks to Key Posts – linking to previous key posts in aspect bars, headers, posts and even as ‘associated posts’ below your posts could be methods of giving previous posts a second breath of life. That is in no way as radical as reposting an previous submit – however over time this could drive vital site visitors again to an older underperforming submit.
  • Selling Outdated Posts to Different Websites – that is one thing I’ve had some success with additionally – however fairly unintentionally. A month again I observed a spike within the site visitors coming to DPS from Digg. I instantly thought that one in all my most up-to-date posts was the one bringing within the site visitors – nevertheless after I checked out the place the site visitors was heading I noticed it was to a submit that was 9 months previous. Certainly one of my readers had stumbled throughout it and had thought it digg worthy. Others had jumped on board and as a stroke of luck and with no work on my half I had a success on my arms because it went to the entrance web page. It struck me at this level that maybe my archives held different previous posts that had not been promoted to different bigger websites. In consequence I submitted a few older posts to a few massive blogs and to my amazement they had been picked up and linked to. I ought to be aware that one of many most important causes that I think this works on DPS is that I don’t time stamp my posts. I’ve written extra on this apply beforehand (it’s one thing that may once more swimsuit evergreen timeless content material greater than blogs which are newsy and whose posts want the context of a date to be helpful to readers).

So do you replace posts? If that’s the case how do you do it and have you ever had any success with doing so?

This submit itself is an replace from the unique article revealed Could 11, 2007 and up to date Could 5, 2022.

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