Aggregator RubiBrands raises €21.4 million


Ecommerce aggregator RubiBrands has raised 21.35 million euros in a seed spherical. It’s the first ecommerce aggregator to launch in Turkey. The corporate will use the capital injection to extend acquisitions.

Istanbul-based RubiBrands acquires and scales up manufacturers primarily based in Central Jap Europe, Center East and Africa with the goal to rework them into marketplaces. It has already acquired 7 manufacturers and is lively on over 15 channels, reminiscent of Amazon, Trendyol and Allegro.

€21.35 million euros in funding

The corporate introduced that it has raised 21.35 million euros (23 million {dollars}) in seed funding. In response to RubiBrands, this funding is the most important seed funding in Turkish ecommerce.

“We purchase manufacturers which are shielded from bona-fide FBA aggregator competitors and provide chain bottlenecks. We choose to put money into bigger, extra established an extremely worthwhile manufacturers and associate up with the founders”, says Chief Funding Officer Irtek Uraz.

‘RubiBrands desires to generate a €102 million euro annual income in 12 months.’

The corporate is planning to develop rapidly. “Our objective is to change into the main ecommerce aggregator within the area, reaching 25 manufacturers, 12 million unites shipped and a 102 million euro annual income within the subsequent 12 months.”

Provide chain bottlenecks

Ecommerce aggregators have been rising quickly for the reason that enterprise mannequin first noticed the sunshine in 2020. RubiBrands desires to set itself other than opponents by utilizing Turkey as a central logistics hub. Whereas most manufacturers supply merchandise from Asia, RubiBrands targets sellers which have weak ties with Asia.

“We goal to beat the margin erosion attributable to provide chain issues. Bypassing sourcing from Asia creates vital service degree advantages. Moreover, being near producers permits us to innovate quicker and management the standard of our merchandise”, says CEO Yetkin Güneş.

‘Bypassing sourcing from Asia creates vital service degree advantages.’

The corporate acquires Amazon manufacturers, in addition to sellers lively on different channels. “We imagine going past Amazon and profitable in different marketplaces in addition to D2C channels creates diversification of income and client attain.”

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