A Monetary Advisor’s Two Step Information To Video Advertising and marketing


Are you watching extra movies on-line now than you probably did final yr? What in regards to the yr earlier than? It is doubtless that you just belong to the 96% of customers who elevated their video consumption in 2020 alone. With statistics like 9 out of 10 viewers who’ve mentioned they wish to see extra movies from manufacturers and companies, it is changing into inconceivable to disregard the worth of a video advertising and marketing technique.

There are various advantages to video advertising and marketing, which we’ll dig into straight away. Nevertheless, one key consideration we wish to spotlight first is the influence that video content material has in your viewers in comparison with different types of content material. Video is so efficient as a result of viewers retain 95% of a message after they watch it in a video in comparison with 10% when studying it in textual content.

Moreover, 68% of consumers would moderately study a services or products by way of video and 64% of customers make a purchase order after watching a model’s social movies. If that hasn’t already satisfied you, listed below are a couple of extra the reason why video advertising and marketing is important for monetary advisors.



Video advertising and marketing can profit companies within the following areas:

  • Enhance conversion on web site pages
  • Greater leads to search queries (SEO, aka website positioning)
  • Enhance web site site visitors
  • Obtain extra backlinks
  • Construct rapport and belief with prospects and purchasers
  • Give you knowledge to focus on prospects (i.e. create an electronic mail marketing campaign to individuals who watch a share of a video)
  • Provides you the flexibility to elucidate subjects in additional depth (specifically with animated movies to elucidate a fancy idea)
  • Affect shopping for selections

Should you’re not already utilizing video, otherwise you’d like to extend the variety of movies you publish, observe this easy two-step information.




Step 1: Select Your Subject

When deciding on the subject of your video, there’s one necessary issue to bear in mind, and that is consideration span. 

We’re positive you have heard of the stat about people having the eye span of a goldfish. It is true, people have an consideration span of about 8 seconds, which means that your subject needs to be related to your target market with the intention to seize their consideration and maintain them engaged.

In line with Advert Age, 33% of viewers will cease watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. Should you’re speaking about subjects that are not related to your target market, you will doubtless lose their curiosity lengthy earlier than that 30-second level and your video advertising and marketing technique is not going to succeed.

When you wish to select subjects which can be related to your supreme shopper, you additionally wish to guarantee that you’ve information and expertise on that subject. On-line movies make up greater than 82% of all client web site visitors, that is loads of movies already revealed. Should you aren’t assured in your skills to speak on a sure subject, it is unlikely that your video will be capable to compete with those that are obsessed with that subject, so select subjects which can be simply as related to you as nicely. 

Listed below are some brief video subject concepts to assist get you began:

  • Educate by making a how-to display recording or product evaluation
    • Bonus: you’ll place your self as an professional in your subject
  • Reply questions
    • Strive answering fashionable questions that you just get requested most frequently from prospects or purchasers
  • Fast interview
    • Ask an trade chief 3 questions on a specific subject. Be at liberty to take it one step additional by chopping that interview into items to launch in brief, 15 second components
  • Recording of your self presenting at an occasion or webinar
    • This can be reduce into brief movies and launched in components
  • Behind the scenes
    • Consider a tour of your workplace, or your shopper onboarding course of

After getting your subject, you possibly can write a script and document your video. 






Step 2: Add and Share Your Video

As soon as you have selected a subject, written your script, filmed your video and accomplished the edits (if wanted) your video is now able to be revealed on-line for potential purchasers to see! 

Relying on the place your target market spends most of their time on-line, there are a couple of channels which you can publish your video:

  • Web site: Whether or not it’s the house web page or a particular product or touchdown web page,
     there’s potential to extend conversions by 86% simply by embedding video.
  • YouTube: Customers flip to youtube for schooling, product info, leisure and extra. Should you’re going to observe a video on-line, it’s most definitely going to be on YouTube (or a YouTube hyperlink embedded on one other web page). Having a enterprise account the place your whole movies are posted in a single useful location creates a useful resource library the place prospects can study from you, and also you in flip, acquire their belief. 
  • Social Media: Share your movies throughout your social media enterprise pages, together with Fb and LinkedIn. Fb has greater than 4 billion video views a day, with algorithms working arduous to point out your content material to a related viewers, a possibility that you do not wish to miss! With this in thoughts, keep in mind to at all times verify in together with your compliance officer earlier than posting.
  • E-mail: When you have an introduction video, you must embrace a hyperlink to it in your electronic mail signature. Moreover, if you happen to ship out electronic mail newsletters to your purchasers and prospects, embrace hyperlinks to your latest (or hottest) movies.

It is necessary to share your movies throughout a number of channels, even if you happen to begin with 2 completely different channels, comparable to social media and electronic mail advertising and marketing, after which broaden from there.

To get probably the most out of your movies, you additionally wish to optimize them for search engine outcomes. That is the place their contribution to website positioning (Search Engine Optimization) will probably be most useful.


How To Optimize Your Movies For Search:

  • Use key phrases within the video title and outline
  • Share your movies throughout different channels (i.e. YouTube, Fb, LinkedIn) to extend the variety of views, likes and feedback
  • Ask companions to share your movies or hyperlink to them of their blogs
  • Embody transcripts the place potential (ie. YouTube, Fb)

Key Takeaways

Movies can take time, particularly good ones. It’s definitely worth the time, potential price and power to create high-quality, related and fascinating movies so that you could obtain the absolute best outcomes. 

Many monetary advisors start step one of making movies, however then do not spend as a lot time publishing their movies to the proper channels or optimizing them to be seen by extra individuals.

It is necessary for monetary advisors to place the time and power into each of those steps to totally expertise the advantages of video advertising and marketing.

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