6 Causes Your Weblog Visitors May Be Declining [And What to Do About It]


6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It]

Photograph by Luismi Sánchez on Unsplash

I’ve learn a number of feedback right here on Problogger from bloggers who’re feeling low as a result of they’ve observed a plateau or perhaps a lower within the visitors coming to their weblog.

Whereas all of us wish to see our visitors rise the fact is that each weblog has days, weeks and even months the place visitors ranges out and even decreases. This may be fairly distressing for bloggers who’ve massive hopes and desires for his or her blogs.

At the moment I’d like to take a look at some of the explanations a weblog’s visitors may lower and counsel some methods ahead for every of them.

1. Seasonal Visitors

If you happen to’re nonetheless within the first yr of your weblog you might be but to see what a full calendar yr appears to be like like by way of visitors on your area of interest. Most niches have pure rises and falls in visitors.

For instance (see under for a chart of customer numbers) on my pictures ideas weblog we see spikes in visitors in December and January. December’s visitors increase is mostly to do with folks researching new cameras to purchase and January is mostly related to folks understanding tips on how to use cameras that they received for Christmas. On the flip facet we frequently see dips in visitors over August to October.


What to Do: The primary time you see a seasonal rise or fall in visitors it may be fairly complicated – nonetheless the important thing with it’s to not panic whenever you see a dip however to establish alternatives to maximise the rises and to reduce the falls.

For instance it is likely to be that it is advisable to tailor your content material for sure occasions of yr and what individuals are doing in relation to your area of interest.

For me on my pictures weblog this meant writing content material in November-December on tips on how to purchase a digital digicam (to capitalize on the Christmas shopping for pattern), writing newbie pictures ideas in January (to capitalize on the pattern of individuals searching for recommendations on tips on how to use their new cameras) and through low seasons (like July when it’s summer season within the US) writing topical ideas like Seaside Images Ideas or Easy methods to use a digicam within the Brilliant Solar.

One other Tip – one nice free software for seasonal visitors is to make use of Google Tendencies to research what individuals are looking the online for. For instance if I kind in ‘digital cameras’ I get this chart:


There’s a lot of fascinating stuff on this (the downward pattern for starters) however it clearly exhibits what I’ve noticed above – extra individuals are looking the online for that time period from November-December every year. This data might verify a suspicion you will have or enable you to establish a pattern to capitalize on in your area of interest.

Additional Studying: Seasonal Visitors and Easy methods to Seize it on your Weblog.

2. Topical Curiosity

6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It]

Chris Rock and Will Smith | CREDIT: ROBYN BECK/GETTY

At different occasions of yr visitors occasions will be triggered by different present occasions. For instance I do know one leisure blogger who has had numerous visitors this previous few weeks just because they’d beforehand had numerous content material that ranked effectively in Google on Will Smith. In fact in coming months because the information of Will Smith’s dangerous behaviour on the Oscars subsides it’s doubtless that they’ll see some declines in visitors.

What to Do: The important thing with topical rises and falls in visitors is to attempt to seize as a lot of the frenzy of visitors as you may in order that when the decline comes you’ve received new subscribers/readers to your weblog (see additional studying under on ‘sticky blogs).

It’s additionally essential to concentrate on upcoming occasions in your area of interest and writing content material in anticipation of that. This may be laborious in predicting the loss of life of a mega pop star like Jackson however in several niches it’s attainable to foretell occasions.

For instance – earlier than the Athens Olympics I used to be concerned in working a weblog the place we wrote a put up upfront of the Olympics for each single occasion within the video games. The posts included athletes names and any data we might get on the occasions. We up to date the posts with outcomes as soon as they occasions had been run. Because of this we had been persistently rating very extremely for ‘Occasion title Outcomes’ when folks had been trying to find winners of occasions in Search Engines.

Additional Studying: Easy methods to Create a Sticky Weblog

3. Posting Frequency

6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It]

Photograph by Egor Vikhrev on Unsplash

One widespread purpose for lulls in visitors is {that a} weblog has had a lull in new content material being revealed. I noticed one blogger writing a put up lately about how their weblog was failing to realize traction and within the feedback of the put up a reader identified that the blogger had hardly been posting. The truth was that the blogger had produced little or no to be learn and so folks weren’t visiting.

What to Do: Posting extra doesn’t assure additional visitors however it may be an element to think about. Chart your previous couple of months of posts and see if there’s any correlation to rises and falls in your visitors – you may establish a pattern!

Value noting is that some bloggers report that once they put up LESS that they really get extra traction with readers. I do know of 1 blogger who was posting 10-20 occasions a day and when he dropped issues again to 2-3 posts a day he observed not solely will increase in remark numbers per put up however that his posts had been being shared extra on social media websites. At 10-20 posts a day posts had been coming off the entrance web page of his weblog a lot that readers hardly had an opportunity to learn and share them.

Additional Studying: What’s the Best Submit Frequency for a Weblog?

4. Shifts in Search Rankings

Many blogs see the way in which that they’re ranked by Google (and different engines like google) rise and fall through the years.  search-traffic-fall.png

A Private Instance – Again in 2004 (simply earlier than Christmas) I wakened at some point to seek out that my predominant weblog at the moment had all however disappeared from Google. I’d not performed something to the weblog that wasn’t allowed by Google and hadn’t made any main adjustments to the location – I simply disappeared. My coronary heart sank (truly I felt fairly sick) as a result of that weblog was the primary supply of revenue from my running a blog and 75% of my visitors had vanished.

The lull in visitors lasted about 6 weeks earlier than it magically reappeared. In that point I received myself one other job and diversified my running a blog and realized quite a bit.

What to Do: Typically engines like google change their algorithms and sometimes they appear to lose websites from their rankings for no obvious purpose. The important thing with any such lack of visitors is to not panic, ensure you’re abiding by Google’s pointers (not promoting textual content hyperlinks or doing anything thought of to be black hat) after which  apply for re-inclusion utilizing Google’s webmaster instruments.This has occurred to me a few occasions through the years and every time the visitors got here again – it wasn’t fairly pretty much as good as when it disappeared however issues appeared to proper themselves.

Additional Studying: Search Engine Optimization for Bloggers

5. Poor High quality Posts

6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It]

Photograph by Thom Milkovic on Unsplash

In fact one other issue to think about when trying on the visitors to your weblog is whether or not you’re truly constructing a precious website for readers and producing prime quality, participating and helpful content material.

This one could be a little confronting to assume by way of and may take you getting an outsiders critique or suggestions (typically it’s laborious to be goal about one thing you’ve put a lot work into). As I look again alone running a blog I do know there have been particular occasions the place visitors has suffered after I’ve struggled for inspiration as a blogger and the place this has impacted the standard of what I used to be capable of write.

On the flip facet there have been occasions the place I’ve been impressed to put in writing collection of posts which have linked with readers and helped them in sensible methods which has pushed numerous visitors to my websites.

What to Do: Ask your self (and others round you):

  • Are You Being Related and Helpful to Readers?
  • Is your weblog serving to your readers by offering them with worth, fixing their issues, entertaining them or giving them a way of group?

If the reply isn’t any then it’s more likely to influence the variety of folks studying it.

Additional Studying: Easy methods to Write Nice Weblog Content material

6. Promotional Actions

6 Reasons Your Blog Traffic Might Be Declining [And What to Do About It]

As I take a look at a number of the rises and falls in visitors to my blogs I do know that a few of them will be immediately tied to my very own advertising and marketing and promotion of my blogs (or the dearth of promotion that I’ve performed).

Writing nice content material doesn’t assure a weblog’s success. You may’t simply construct it and anticipate that ‘they are going to come’. Typically it is advisable to get on the market and promote your self.

Maybe the lull in visitors by yourself weblog is partly to do with taking your foot off the accelerator in your personal advertising and marketing.

What to Do: This implies various things for various blogs however might embody investing into social media websites like Twitter, selling your posts to different bloggers, networking with different bloggers, working a contest in your weblog, leaving feedback on different blogs and boards, visitor posting on different websites, doing promotions in predominant stream media, performing some giveaways….. and so forth

Additional Studying: Easy methods to Discover Readers for Your Weblog.

Hold Shifting Ahead – Don’t Give Up

There are many different potential components that may very well be at play (I invite you to share others under) however the bottom line is to not be paralyzed by the declines and plateaus in visitors that you just expertise however to spend a bit of time making an attempt to establish the explanations after which carry on motoring on along with your weblog.

You may see from the primary chart above that my pictures weblog has had fairly a number of months the place visitors has plateaued and dipped – however I’ve saved to the imaginative and prescient that I’ve for the location and continued to maintain working. A lower in visitors from one month to the subsequent just isn’t nice however it’s not the tip of your weblog. If I’d allowed the dips to find out whether or not I’d maintain running a blog or not I’d in all probability have lasted 2-3 months on that weblog and didn’t see it develop to the purpose that it has.

If you happen to’re critical about constructing an viewers on your weblog and wish to supercharge your visitors ProBlogger’s Discover Readers Course gives you the roadmap and information you thru 6 clear steps to seek out readers.

How to Use Advertising to Promote Your Blog

This text was first revealed on July 15, 2009 and up to date April 28, 2022.

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