July 2022 is stuffed with alternatives for content material advertising and marketing practitioners to deal with customer-engaging subjects corresponding to patriotic holidays, the U.S. Medal of Honor, Worldwide Kissing Day, newsletters, and tradition.
Content material advertising and marketing is the act of making, publishing, and selling articles, movies, and podcasts with the precise intention of attracting, partaking, and retaining prospects. Content material advertising and marketing is an integral a part of search engine marketing and lifecycle and social media advertising and marketing.
Listed below are 5 content material advertising and marketing concepts your online business can use in July 2022.
July 4 is Independence Day within the U.S. People will spend the day carrying patriotic clothes and grilling open air. As night comes, they’ll collect collectively to observe fireworks and sip beer, wine, whiskey, or the like.
The US isn’t the one nation celebrating in July. At the least eight different international locations have nationwide holidays throughout the month: Burundi, Canada, Belarus, Mongolia, France, Belgium, Egypt, and Morocco.
For July, think about producing content material that tells the historical past of one in all these nationwide days, affords how-to solutions for celebrating, or helps buyers establish merchandise associated to the vacation.
Listed below are a couple of examples of every sort.
Historical past Articles
U.S. Medal of Honor
On July 12, 1862, President Abraham Lincoln signed the laws creating the U.S. Military’s Medal of Honor.
Primarily based on the Navy’s Medal of Valor from 1861, the award honors non-commissioned officers and privates who distinguished themselves with gallantry.
Accessible to all these serving within the U.S. army, the award is the best American army lodging.
As of 2022, greater than 40 million People have served within the U.S. army for the reason that Civil Struggle, however simply 3,511 have acquired the Medal of Honor, in response to the Medal of Honor Museum.
To your firm’s July 2022 content material advertising and marketing, think about profiling Medal of Honor recipients who might have impacted the business your online business serves.
Worldwide Kissing Day
Worldwide Kissing Day, generally known as World Kissing Day, is meant to have originated in the UK in 2006.
The romantic-themed prevalence has typically been adopted as a greeting card vacation globally, though not at all times on the identical day. For content material advertising and marketing, loosely mimic what you may produce for Valentine’s Day, together with gift-giving guides to advertise gross sales. Listed below are examples.
Worldwide Kissing Day Present Giving
- 21 Nice Kissing Day Presents That Will Get You Extra Smooches
- 15 Final-minute Present Concepts for Worldwide Kissing Day
- 17 Distinctive and Luxurious Kissing Day Presents for Her
Along with present guides, content material entrepreneurs may also search to spice up Worldwide Kissing Day consciousness or share the historical past of kissing.
Begin a Publication
In 2022, newsletters would be the new blogs, pushing content material to an viewers of potential prospects.
When of us subscribe to a e-newsletter, they invite you into their day. They wish to hear from you. Newsletters are particularly efficient if they’ve persona. As an example, it isn’t simply your model sending them data, however your spokesperson.
Strive growing a creator or influencer-like method to your e-newsletter. For instance, think about an internet retailer that sells crafting patterns. The corporate may choose one or two people to host the e-newsletter, writing it within the first individual and providing sensible crafting recommendation alongside product promotions.
Utah-based Candy Purple Poppy is a real-life instance. The corporate, which sells tutorials and ebooks, had greater than 560,000 subscribers on its e-mail listing in Could 2022.
Touch upon Tradition
Final 12 months, Mr Porter, a males’s vogue model with an distinctive content material advertising and marketing crew, revealed an article profiling the “dad” in Bluey, the Australian cartoon sequence about human-like canine.
The article is brief however related to Mr Porter’s viewers (which incorporates the fathers of younger youngsters) and tradition since Bluey is a runaway hit in youngsters’s programming.
To your firm’s July 2022 content material advertising and marketing, discover methods to touch upon tradition. You may evaluate a brand new film, touch upon a political matter, or perhaps a spiritual one relying on your online business’s model and viewers.